Company enhances loudness monitoring and adds V-Chip decoding to software-defined monitor
TV Technology Magazine July 17, 2014
Plura Broadcast will integrate advanced new features within its 3G monitors that boost operational value without raising costs. The new software-defined features, which cover audio loudness logging and V-Chip decoding, also further empower quality control across broadcast and production workflows without adding complexity or increasing form factor. The new features, to be demonstrated on stand, represent a software-driven evolution of the company’s established SFP 3G and PRM-3G monitoring portfolio.
“Plura has blazed the trail for all-in-one monitors, eliminating the confusion and complexity of mix-and-match modules and options that many vendors still require of their customers today,” said Ray Kalo, president, Plura Broadcast. “Our vision for broadcast and production monitoring remains integrated functionality of rich feature sets within sleek, easy-to-manage platforms.”
Plura Evolves Feature Set for 3G Monitors at IBC2014
Company enhances loudness monitoring, adds V-Chip decoding to versatile, software-defined
monitor families – saving customers at least several thousand dollars
PHOENIX, July 15, 2014 — At the IBC2014 show in September, Plura Broadcast, a global
manufacturer of high-performance digital broadcast and video production solutions, will integrate
advanced new features within its innovative 3G monitors that boost operational value without
raising costs. The new software-defined features, which cover audio loudness logging and VChip
decoding, also further empowers quality control across broadcast and production workflows
without adding complexity or increasing form factor.
The new features, to be demonstrated on the Plura Broadcast stand at IBC2014 (September 12-
16, RAI Convention Centre, Amsterdam, Stand 8.B73) represent a software-driven evolution of
the company’s leading SFP-3G and PRM-3G monitoring portfolio. This is a continuation of
company strategy that aligns its portfolio with the changing requirements of broadcasters and
production professionals in the digital television age.
“Plura has blazed the trail for all-in-one monitors, eliminating the confusion and complexity of mixand-
match modules and options that many vendors still require of their customers today,” said
Ray Kalo, president, Plura Broadcast. “Our vision for broadcast and production monitoring
remains integrated functionality of rich feature sets within sleek, easy-to-manage platforms. This
ultimately minimizes costs for our customers while increasing the reach and power of their
For broadcasters worldwide, Plura Broadcast will extend software-defined loudness monitoring
and logging functionality within the same two monitor families — saving its customers another
several thousand dollars in additional component and integration costs. The company, which
currently offers standard live monitoring of digital audio loudness LFKS levels — essentially the
amplitude level of TV audio converted into decibels — will introduce new timeline-centric features
that allow broadcasters to quickly review and troubleshoot fluctuations in audio loudness over a
given time period. The Plura Broadcast monitors log all LKFS activity on a continuous basis, and
provides graphical representations on screen via a built-in HDMI output. This enables
broadcasters to better understand when and where fluctuations took place, and troubleshoot
issues to prevent further occurrences.
The integration of V-Chip technology is of special interest to North American broadcast stations
and networks that must transmit ratings data for content that specifies suitable viewing
audiences. The integration of this technology into Plura monitors gives broadcasters peace of
mind that this sensitive data is being delivered on screen without hiccups. It also saves several
thousand dollars for broadcasters who would otherwise be forced to purchase separate units and
integrate them within existing workflows.
The integration of these new features follow other recent built-in software developments for its
monitors, including simultaneous waveform vector display of LKFS for side-by-side comparison
and manipulation of two images; and 16-channel audio monitoring, which doubles the capacity of
most competitive broadcast and production monitors. These features, along with 17-inch HD
panel configurations for QC monitors, serve as key differentiators to competitive monitoring
solutions on the market.
More on the SFP-3G Series and PRM-3G Series can be found at www.plurabroadcast.com. The
SFP-3G Series is especially unique as the only monitor with integrated fiber and coax input
capability, enabling flexible signal routing to and from any location within the monitor.
ABOUT Plura Broadcast
Plura Broadcast is a leading global manufacturer of a wide range of high-performance multifunction
HD and SD LCD video monitors (up to 70") and equipment engineered specially for
digital broadcast and professional video production. Plura products offer an incomparable feature
set, superior picture quality and extraordinary value and reliability. Plura Broadcast is known for
truly affordable high-end features built upon core technology. The company’s solutions include
studio and portable video monitors, test and measurement equipment and software,
character/template-driven graphics generators, and digital signage systems.
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